Lifewise Health and Wellness Newsletter - October 2010
I was recently shown a disturbing article from a back issue of the Toronto Star (Sept 27, 2002) that discusses the questionable albeit sophisticated marketing tactics taken by some drug companies. Although this article, Disorders made to order; Drug firm’s new selling strategy: Dig up and market a new illness, then peddle a cure, is dated, the topic remains relevant. Instead of directly selling the medication, many pharmaceutical companies mount disease awareness campaigns, both to the public and to medical doctors. These campaigns market new uses for older drugs just as their patent protection expires. What’s the take home message? Beware of medications of all kinds - while some have merit,
others can do more harm than good.
Yours In Health,
Dr. Karen Baker
